Lessons from Hulu

Here's a great article from the Economist that talks about how Hulu positioned itself against YouTube and has now become a realistic contender for the #1 slot in the online video market. Referring to the approach that the CEO - Jason Kilar took, the article states, "It therefore appears that Mr Kilar has, in effect, answered a lot of the questions. He contemplated user-generated content, then decided that “the world didn’t need yet another” YouTube; so Hulu has only professional content, and advertisers love it. He also talked with his bosses at NBC Universal and Fox and agreed that aggregating the content of many was “something potentially much larger” than piping out the videos of just two. Hulu now offers content from more than 110 partners."

Very instructive indeed. Well done Hulu!